SEO (search engine optimization) is a complex set of techniques and strategies designed to get your content ready to impress Google and land on the first page of relevant searches. It's also continually evolving, with Google constantly releasing new guidelines, rules, and algorithms. It is important to do your research before you spend money on training courses. There are many online SEO courses, and we'll review some of them.
Simple and stupid SEO
Stupid Simple SEO teaches SEO fundamentals and how specific actions can improve your site's rank in search engines. This course covers topics such growing domain authority, increasing Google traffic and optimizing your website for SEO. You will also learn how to speed up your website, set up SSL certificates, and organize your categories. Regardless of your site's niche, you'll be able to implement the tips and tricks taught in this course and achieve better search engine rankings.
Stupid Simple SEO has its downsides. It was previously only available twice a year but is now available all year. Before you sign up, however, be sure to sign up for the free webinar, which will help you get orientated to the course. You can also return your money if the course is not satisfactory. It is well-worth the money and guaranteed to improve your rankings and traffic.
HubSpot's SEO certification course
A HubSpot's certification course in SEO is a great way to make a name for your self in the advertising business. It's essential that you are proficient in search engine optimization (SEO). HubSpot offers an online course to help you increase your SEO knowledge and advance your career. Here are some of the benefits of taking the course.
The HubSpot SEO certification program will help you learn more about the history and constructions of the internet, as well as how most people use the Internet. Google searches are responsible for 93% global website visits. Additionally, you will learn about the power and potential of Google Maps as well Bing and Yahoo! You will also learn about the search engine rankings. Then, you will learn how to create a comprehensive SEO strategy as well as conduct an SEO authority audit.
MarketMotive offers advanced SEO certification courses
MarketMotive Advanced SEO Certification Program aims at providing students with 360-degree education on SEO concepts. Students will learn how to use the various SEO components to increase traffic, including keyword research, on-page optimization, and off-page optimization. To improve the performance of their website, students will also learn to use SEO analytics. There are two modes of training: an online bootcamp and self-paced lessons. MarketMotive offers an online bootcamp that is convenient for students who wish to learn at a pace they prefer, and self-paced lessons for those who desire a structured environment and specific goals.
This course is a member-based program. Students have access to Blueprint SEO platform. They can download a variety of templates and tools to help them optimize their website. The course creators frequently invite guest speakers and create new modules. The course is priced very high and is best for agencies with big SEO training budgets. It includes 133 hours of advanced HD video content and hyper-interactive modules. The course is completed in under one year and students can continue learning at their own pace.
Simplilearn's SEO training course
Simplilearn has a training program that can help you become an SEO expert. In addition to teaching you how to optimize your website, Simplilearn's SEO training course includes practical exposure to real-world SEO projects and various SEO tools. It's also easy to start the course, so you don’t need any previous experience in this industry.
Simplilearn's SEO training program is comprised of seven modules and 40 hours of course content. While this is an introduction course, it covers all aspects in digital marketing, from website design through new search. Topics include advanced data research, keyword analysis, link building with contents, search verticals and analytics. You can also double your traffic in just 30 days. It's definitely worth looking into.
FAQ
Why SEO strategy should be important?
The main goal of search engine optimization (SEO) is to increase traffic to your site by getting as many people as possible to find you when they use Google.
Search engines such Google, Yahoo!!, Bing and others keep information about websites on servers called crawlers. These crawlers transmit this data back the company's central repository. This allows them search engines to index web sites.
People will click on your links and visit your pages if you appear high in the results. Therefore, you won't be found if you are not visible in these searches.
The most effective way to ensure your site gets noticed is to rank highly in all the major search engines. To achieve this, there are two general methods; paid advertising and natural organic links.
Paid Adverts - Companies that pay per-click for online advertising to appear first in search results will be known as Paid Advertising. These ads could include banner ads and text ads as well as pop-ups and e-commerce widgets.
Natural Organic Links- These links are ones where you have developed a site that is excellent over time and has earned the trust of others in your industry. Link building takes place naturally. This can be done through blogging, guest post, commenting, linking, and many other activities.
You must continually invest in both types of marketing to stay ahead of your competition.
What is On Page SEO?
On-page seo refers the actions that you take on your website to increase its rank in search engines. On-page optimization includes site architecture, page titles and meta tags. Image alt text is also included. Off-page search refers only to activities that do not directly impact your website's ranking. These include social media shares, press release, backlinks, and other activities that can improve your website's ranking.
How often should I update the website?
There are many methods to update your website. One method is to use the Content Management System, or CMS. This will allow you to edit all the content on your site easily without needing any code.
A plugin that updates your website automatically is another option. These plugins can be purchased through WordPress stores, or you can install them yourself.
WPtouch and Yoast are two other free plugins. The best thing to do is to test different methods and see which works best for you.
Statistics
- : You might have read about the time that I used The Content Relaunch to boost my organic traffic by 260.7%: (backlinko.com)
- These guides are designed and coded 100% from scratch using WordPress. (backlinko.com)
- 93%of online experiences today begin on search engines. (marketinginsidergroup.com)
- A 62.60% organic traffic boost to that page: (backlinko.com)
- And 90%+ of these backlinks cite a specific stat from my post: (backlinko.com)
External Links
How To
How can I tell if I'm doing SEO well?
There are many ways you can tell if your SEO efforts are successful.
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Your bounce rate should never exceed 30%. This means that users will abandon your page without clicking any other link. If your bounce rate is high, it means that your audience is not trusting your brand and/or isn't interested what you have to offer.
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Multiple pages are visited by visitors to your website. This indicates that people are actively engaging with your site, and finding useful information.
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Your conversion rate is improving - your audience has become aware of your product or service and wants to buy it.
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The average time spent on your site is increasing. People spend more time viewing your content.
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People are searching more - this indicates that you're doing great in SEO.
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You are getting more shares via social media. This indicates that your content can be shared by others, reaching audiences beyond your reach, and is therefore being shared more often.
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You're getting more comments on forums - this shows that people respond positively to your work.
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There's more engagement around your website - more likes, tweets, shares, and likes on posts.
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Your rank is increasing in SERPs, showing that your hard work is paying off.
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Your website is generating more leads - this means that people are finding your site organically and contacting you.
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Your sales are rising - this is a sign that people who found your website while searching for your services and products are buying them.
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A blog post that gets more views/comments shows that people find it interesting and useful.
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More people subscribe to your email newsletter means you have earned their trust enough to allow them to receive updates on your business.
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Sales are rising - this shows that people like you and your products so much that they are willing to pay for them.
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You have more social media followers, which means that your fans are sharing your content and engaging with you brand.
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You're getting more PR mentions - this shows that journalists are talking about your brand online. This can increase your company's visibility and your reputation.
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You are being recommended more often, which means that other companies recommend your brand.
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Your website is popular because people keep coming back to it. This indicates that customers are happy and will continue to come back for your services.
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Your competitors are losing market share - this means they didn’t invest as much in their SEO campaigns.
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Your brand's image has changed - this means your brand is becoming more popular among new customers.