SEO statistics are essential in keeping track of industry trends. New algorithms are released daily by search engines, and trends are constantly evolving. These statistics help you keep track industry trends so that you can make adjustments to your marketing strategies. Below are some SEO statistics forecasts for 2020. It will surprise you to learn that 53% of marketers consider Business blogging one of their top priorities. And don't forget to check out the rest of the infographic for more information.
Predictions are that mobile searches will outstrip desktop searches
Mobile searches are expected to surpass desktop searches in 2020. Some industries are already ahead of this curve. You can find out which keywords are most popular on mobile using SISTRIX or Google Search Console. Mobile optimization is crucial to ensure that your website is visible on mobile. These SEO tips are for mobile users. Your website should be mobile-friendly to maintain and improve your search engine rankings.
A content strategy is more effective
Technical SEO is still a difficult aspect of online advertising, but content is the most important problem for enterprise brands. According to 45%, content is the biggest problem facing enterprise brands. Similarly, 42% of in-house SEOs confess to facing the same problem. SEO professionals must make content their number one priority as it has been the top priority for many businesses. This article will share the SEO statistics you need to make the right decision when it comes to choosing a content strategy.
Link building is most difficult
There are many ways to boost your SEO ranking, but link building is probably the most time-consuming and difficult. Link building is a significant part of 56% of companies' marketing budgets. This may seem like a lot, but it's not. By 2022, SEO will be the most important aspect of online marketing, as Google is always changing its algorithm to favor websites with high domain ratings.
53% of marketers consider business blogging a top priority
Blogs are a powerful tool to promote products and services. According to the latest SEO statistics blogs are 3X more likely than non-blog material to receive organic traffic. Blogs are read by more than 77% of internet users. US internet users spend three times as long reading blogs than they do email. Blogs have proven to work better than email and are more popular as a form of communication.
Voice search is 20% of all Google searches in the US
A majority of US Google searches were voice-based in 2017, accounting for around 20%. These voice-based searches mean that people are using these devices to search for information about everything, from shopping to personal health and fitness. Voice searches aren't as common as text-based search, but they are becoming more popular. To make the most of this growing audience, marketers must learn to optimize their websites for voice search. Voice search is similar to regular SEO but there are some key differences.
A voice search result page has an average word count of 2,312 words
Google's voice search results often show pages with high word count. Google Home search results typically contain 2,312 words. This is significantly more than the average word count for SERP positions 1 and 2. This means that pages with more content tend to show up more frequently on Google search results, and this is particularly true of FAQ pages, which are often long. Long-form content such as FAQ pages is also more likely to appear on Google voice search results than shorter, less comprehensive articles.
Organic CTR on mobile devices is 50% less than on computers
This is a staggering difference but organic click through rates on mobile are still greater than those on computers. In fact, the organic click-through rate on desktops has been nearly tripled compared to mobiles. While desktop users tend to click the first organic result more often than mobile users, mobile users scroll deeper to find the most relevant information. In addition, mobile users tend to scroll more than they do on desktops, so they have fewer reasons to click on the first organic result.
Local SEO is a branch of SEO positioning
Online businesses strive to achieve a high Google ranking and to implement SEO strategies to improve their visibility. They must differentiate their offerings from brick-and-mortar shops. This is where SEO local comes in to play. If local customers are attracted, local SEO can boost sales of online business. It can also increase visits. Here are the basics of local SEO.
FAQ
How long does it take to build up traffic through SEO?
Traffic generation through SEO usually takes 3-4 months. It all depends on several variables.
-
Content quality
-
Backlinks
-
Targeted keywords
-
Competitor rankings etc.
SEMrush gives you a free trial if you are just starting out in SEO. They provide a powerful platform that allows you to monitor all aspects of your SEO campaign, including competitor research, backlink profile, top pages, local listings, organic traffic stats, reports, and more.
Do Content Strategies Help You Get a Better Ranking?
A content strategy is how you plan to create content over time. It contains keywords and information about your company, such as topics. This plan is essential to ensure you don’t create too much or too few words before you begin writing.
Where can I find my keywords?
To find standard terms for your products or services, you will need to first consider the kind of products or customers you are offering. Once you have your list of phrases in hand, you can use Google Keyword Planner tools to identify the phrases people search for. Or you can go straight to search engines like Bing or Yahoo.
How do I create an SEO strategy?
An effective SEO strategy starts with understanding your goals and how to get there. This allows you structure your content to meet these goals.
The second step is to begin working with keywords. Doing keyword research can give you insights into what people are looking for by analyzing the terms they use. You can then write articles around these topics using this information.
After writing your articles ensure that you include your target keywords in them. Each article should be optimized by adding relevant images and videos. Last, be sure to include links to related pages wherever you can.
Now it's time for you to optimize the content that you have written.
What are different SEO strategies?
There are many types of SEO strategies, such as search engine optimization or social media optimization (SEO), or pay-per–click advertising (PPC).
SEO is the process of optimizing content for keywords using text formatting, HTML codes, and other features.
This allows you to rank higher in search results.
Social media optimization (SMO), on the other hand, is optimizing your website to be seen on social networks like Twitter, Facebook and Google+.
These are a great way to build your online brand and make visitors more likely visit your site when they search for similar topics.
PPC ads, which show relevant products and services, appear at search engine results pages' top.
Google paid search advertisements are the most well-known type of PPC advertisement. These are very cost-effective, but they can also be expensive.
PPC advertising can also be done in other ways, such as display ads, video ads and sponsored post.
Do I need a marketing agency to digitally market my product?
Once you realize your business needs extra support, it is probably too late for you to do everything by yourself. A digital marketing agency provides professional services for small businesses such as yours. They will help you promote your business online and keep you up to date with the latest trends.
They can help you with everything, from creating a strategy to implementing it, through managing social media accounts and analytics.
How often should I update my site?
You can increase your site's rank by updating it regularly. However, this is not always necessary. It may not be necessary to regularly update content you have already created.
Statistics
- Deleting those 10k pages is one of the main reasons that he improved his site's organic traffic by nearly 90%: (backlinko.com)
- A 62.60% organic traffic boost to that page: (backlinko.com)
- Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)
- 64% of marketers actively create SEO campaigns because they help hit multiple key performance indicators (KPIs), including increasing traffic, helping your site rank for relevant keywords, improving your conversion rate, and much more. (semrush.com)
- These guides are designed and coded 100% from scratch using WordPress. (backlinko.com)
External Links
How To
How to choose the best SEO strategy for your company
These factors will help you decide which SEO strategy is right for your site.
-
Keyword Research
Your primary goal with SEO is to rank highly for specific terms.To achieve this, you must research target keywords related to your site. Negative keywords should be avoided.
-
Content Strategy
Content marketing is important for all businesses. It is important for eCommerce sites to rank high in search results pages. This can increase conversion rates and drive sales.
Therefore, it is important to create engaging, relevant content that solves or offers solutions.
-
Link Building
Links are vital for ranking well on search engines.They help boost your page rankings and improve your website's credibility.However, building many links can dilute your Page Rank score. So, you need to focus on creating valuable relationships with other websites.
-
Social Media Marketing
If your website is active on social media channels, it may be a good idea to make use of them to promote your brand. You can encourage others to share your material by sharing content across these platforms.
-
Website Structure
Although it isn't always possible to rank higher, good design can make a difference. Clear and simple layouts lead to better conversions. Your site must load quickly to ensure users don't leave without completing transactions.
-
Mobile Optimization
Mobile devices account for almost half of internet usage today.If your website isn't optimized for mobile, you could lose out on traffic and potential clients.
-
Local Search
This refers to targeting local markets instead of national ones. It optimizes your website for local searches like "restaurants near me" and "businesses within my area". It is easier to rank locally as people trust recommendations made by family members, friends, and coworkers.
-
Ecommerce Website Development
Ecommerce websites benefit from a range of different types of SEO strategies.For example, they often perform best when they're optimized for both desktop and mobile devices. They are also more likely to be ranked for long tail keywords.
-
Video Ranking
Video content performs well on search engines. It ranks well in search engines for long queries and receives more shares.
-
Branding
Branding is the process of designing a logo, product names, and messaging that gives your company its own identity and personality. This helps customers know who you are and what your company does.
-
Analytics Software
Analytics software allows you to track how visitors interact with your website.The information gathered through analytics can help optimize your efforts and increase conversions.
-
Email List Management
Email lists allow you to send emails directly to your target audience.You can send messages about new products, special offers, and promotions.
-
Blogging
Blogging is another way to generate quality backlinks. If you blog about your business, you'll get links from reputable sources.
-
Customer Satisfaction
Customer satisfaction is one of the most effective ways to get high-quality backlinks.When satisfied customers refer their friends and colleagues to your site, this will result in quality backlinks.
-
Content Marketing
Content marketing involves producing unique, useful, relevant content that educates, entertains, or inspires readers.
Engaging content can help you build trust with your target audience, and increase conversion rates.