small business seo tips

Auditing a Website

By Peter Kompton 30/07/2022 3 mins read

To ensure everything is running smoothly, it's a good idea do an annual audit of your website. An annual audit of a website will help to ensure that content is current, Meta Descriptions are optimized for Google, and images and CTAs work effectively. You can also check that your Meta Descriptions don't contain provocative terms. While you can be provocative, you should be careful not to offend anyone by using terms that are too outrageous.

Content audit

When you decide to move your website to a new domain, it may be time to conduct a content audit. While a move is a great time to clean out and restructure your site, it is also a good opportunity to take stock of your existing content and make any needed changes. Prior to you start, you need to know what your goals are. The content audit will reveal how well your current website is performing and what you need to change in order to achieve your business goals.

Your content must be specific and clearly defined. People have limited attention spans and don't like reading long articles. Your goal should be to give the information people need quickly and clearly. Avoid misleading language and include supporting data. This will ultimately increase conversion rates and improve your site's rank on search engines. You can still manually audit your website's content.

Audit of page speed

There are many different tools available to help you perform a page speed assessment. Google's PageSpeed Insights, one of the most well-known, is one of the best. This tool simulates the user's experience and identifies core performance issues. Google's speeding tool is helpful for speeding up websites, but you may want something more. Lighthouse provides information about how your site loads based on traffic changes and conversion rates.

WebPageTest provides an audit of your website. This tool can help you identify problems with your website's loading on mobile devices. The Document Object Model or DOM is a collection and individual nodes that determines how quickly a website loads. The larger the DOM the website takes to load. This is especially important for mobile users as 73% of internet users use their mobile devices. These optimization modifications can speed up your website's performance.

Audit for inward linking

Internal linking can help improve your website's rank. Web indexes recognize internal linking as it allows them to identify the content of a website. This is critical for measuring on-page, content and user metrics. Your website can be ranked higher and attract qualified traffic by improving its internal linking. For SEO to work, your website must be correctly recorded on Google. Here are some ways to improve your website's internal linking.

Perform a thorough analysis of your backlink profiles. Look for low-quality links that will hurt your ranking in Google. Additionally, make sure your anchor content has a strong meaning and is useful. Your backlink profile is an important aspect of a website SEO audit. It includes the number of links that have been sourced from each site. You will pay more for low-quality hyperlinks, as search engines apply weighted score to each link.

Mobile-friendliness audit

Your website could lose half of your customers if it isn't mobile-friendly. It is also important to ensure that your site loads quickly, as 40% of visitors will abandon a website if it takes more than three seconds to load. Google also considers loading speed one of its most important ranking factors, so it's crucial to ensure that your site loads quickly, as a quick loading time will drive more traffic to your business.

Google's Search Console is the first step to mobile-friendliness testing a website. The tool will show you if your website is mobile-friendly and what needs to be fixed. It is important to fix any issues that could affect the user's experience on a mobile device. You have two options to evaluate the mobile-usability and each one will give you detailed instructions.

FAQ

Do I hire an agency or do it myself?

An agency is a great way to get started. First, agencies usually offer packages that include everything you need to start. Second, many agencies provide training so that clients know what to expect when they hire them. Third, they are able to handle all tasks necessary for your site to rank higher.

What is an SEO campaign?

An essential part of any website is its content. You won't be able to rank high enough in searches if your website doesn't provide relevant and useful content.

SEO campaigns help optimize your site by obtaining links back from other websites. This includes social media optimization. It involves using Twitter, Facebook and LinkedIn to drive traffic and increase brand awareness.

These will increase traffic to your website, and your SEO rankings. SEO campaigns focus on building quality backlinks to your site in order for Google to recognize your website's value.

How do you create an SEO strategy?

It is important to understand your goals and the best way to reach them. This will enable you to structure and organize your content around the goals.

Step two is to get started with your keywords. Keyword research will give you insight into what people search for when they use specific words. This information will allow you to write articles about these topics.

After writing your articles ensure that you include your target keywords in them. You should also optimize each article by including relevant images and videos. Last, be sure to include links to related pages wherever you can.

After you have completed all of the content on your site, it is time to optimize that content!

Where do I get my keywords?

Consider what type of products or services your company offers and who your ideal customer might be before you start looking for standard terms. Once you have your list, you can use Google Keyword Planner and other search engines, such as Yahoo! or DuckDuckGo to determine what phrases people are looking for.

Statistics

A 62.60% organic traffic boost to that page: (backlinko.com)
If two people in 10 clicks go to your site as a result, that is a 20% CTR. (semrush.com)
Which led to a 70.43% boost in search engine traffic compared to the old version of the post: (backlinko.com)
: You might have read about the time that I used The Content Relaunch to boost my organic traffic by 260.7%: (backlinko.com)
Sean isn't alone… Blogger James Pearson recently axed hundreds of blog posts from his site… and his organic traffic increased by 30%: (backlinko.com)

How To

How do you know when your SEO is working?

There are many indicators that will help you determine if you're doing great in SEO.

Your bounce-rate should be below 30%. That means users must leave your page before they click on anything else. If your bounce rate is high, it means that your audience is not trusting your brand and/or isn't interested what you have to offer.
Visitors will visit different pages on your site. This is a sign that they are engaging with your site.
Your conversion rate keeps improving. This is because your audience is becoming more aware of your products or services and wants them to buy them.
Your average site time is increasing. Visitors spend more time reading your content.
This is a good sign that you are doing great SEO.
You're getting more shares on social media - this shows that your content is being shared by others and reaching audiences outside your follower base.
You are getting more comments in forums - this means that people respond positively about your work.
Increased engagement means more likes and tweets around your site, as well as shares, shares, likes and likes on posts.
Your rank in SERPs is rising, a sign that your hard work is paying off.
You're receiving more leads from your website - this shows that people have found your website organically and are now contacting you.
Your sales are increasing - this indicates that people who visit your website looking for your products are actually buying them.
Your blog post receives more views/comments which indicates that people find your content informative and useful.
You get more subscribers to your email list - this shows that people trust you enough to subscribe to receive updates about your business.
Sales are rising - this shows that people like you and your products so much that they are willing to pay for them.
Your social media followers are higher, which indicates that your fans are more likely to share your content or engage with you.
This means that journalists are talking more about your brand online. This boosts your image and raises awareness for your company.
Your brand is being recommended frequently - this means other companies are also recommending your brand.
People keep returning to your website - this shows your customers are happy with your work and will come back again the next time they need your help.
Your competitors are losing ground. This is because they didn't spend as much on their SEO campaigns, which makes them look bad.
Your brand's image changes - this indicates that your brand has gained popularity among a new set of customers.